Embossing: The process of creating a raised image by stamping the paper with a die. Debossing: The process of creating a recessed image by stamping the paper with a die In the below image, you see Embossing on TOP and Debossing on the BOTTOM. You can use the Majestic Business Cards product page to select these two options for your cards https://www.4over4.com/printing/majestic-business-cards