Why 4OVER4 Printing?
Corey Thompson avatar
Written by Corey Thompson
Updated over a week ago

We produce 4OVER4 printing at prices rivaling those of one and two-color counterparts. 4OVER4 means that the front and back of a piece both have the four CMYK ink colors applied to them, making it the most colorful option. Here are some statistics to keep in mind:

1. People are 55% more likely to pick up a full-color mail piece before picking up one with less than full color.

2. Use of color in selling material can increase the likelihood of a purchase by 80% or more.

3. Brand identification is increased by 70% when color is added.

4. Printed publications are perceived 60% better when color is added.

5. Information is communicated up to 70% faster and 77% more effectively with color versus black and white. With these statistics in mind, it should become clear to you that 4over4 printing is the best option to draw attention to you and the services that you offer.

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