You can start by choosing an environmentally committed printer! The Direct Marketing Association (DMA) is a good source of information for ensuring your direct marketing is as environmentally friendly as possible. As part of its Guidelines for Ethical Business Practice, the DMA has published The Green 15: Benchmarking Environmental Progress. The Green 15 provides recommendations in five areas of the direct marketing process. Paper Procurement & Use: Paper is both a renewable resource and an important part of the direct marketing process. Making environmentally conscious paper choices can contribute greatly to reducing your overall environmental footprint. List Hygiene & Data Management: A "clean" list means less returned or undeliverable mail, less wasted paper, and a higher response rate-a win for the environment and for your bottom line. Mail Design & Production: It's not just the paper and other materials you use, it's how you use them. Simple changes to your mail pieces can make a difference.